The main issues concern: Brand awareness campaigns are always hard to measure. Since creators are more approachable and relatable, brands can also build campaigns to improve customer experience and loyalty. To maximize your campaign’s return on investment (ROI), you’ll want to focus on measurements surrounding brand, sales, and channel lift. Cost-Per-Acquisition. Step 3: Find relevant influencers. HootsuiteDigital metrics assessed campaign exposure. Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Influencer marketing tools enable you to find the right influencers, easily manage mobile campaigns, monitor campaign performance, and help you to measure your ongoing ROI. 5. Thoroughly tracking performance data and crunching the numbers provides the tangible ROI figures you need to report on value generated by influencer budgets. A 2021 report by Linqia shows that measuring performance and ROI is a top concern for 65% of marketers. Create personalized landing pages for each influencer 9. For example, if you spent $500,000 on a campaign that generated $2,000,000 your ROI for this campaign would. Creator. Spend efficiency metrics include: Cost per Post (CPC) = total cost of contract / # of static posts. . Built over time through common interests, content, or humor. According to a recent survey, 51% of marketers say that they spend between $50-$500K per year on influencer marketing, and 15% reported then spend $1M+. Follower growth rate. Brandwatch Influencer Marketing Software. Lastly, you must measure your influencer marketing strategy results. H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M's style all by themselves. Influencer marketing is lauded for drastically increasing sales — with Daniel Wellington as an outstanding example. 4. If your goal is to increase your brand reach through your influencer marketing campaigns, you should track your campaign. But for companies who run campaigns in-house, finding the right influencers is the biggest challenge, according to a report by Influencer Marketing Hub. The Brand Guide to Full-Funnel Influencer Marketing Metrics. These help you measure the ROI from your influencer campaign. In such instances, a variety of actors—ranging from advertisers to activists to opportunists—employ a diverse set of tactics, techniques, and procedures to affect the decisionmaking, beliefs, and opinions of a target audience. Influencer marketing on Twitter offers a unique opportunity to reach and engage with your target audience. Decide the type of campaign you’ll run. Without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns. Influencer marketing measurement very much depends on how your brand sells. Measuring the Impact of Your Influencer Marketing. Once your campaign is live, closely monitor its performance. Breaking Down the Influencer Marketing ROI Formula. Promo codes and landing pages can help. How to improve engagement through. A high engagement rate indicates that the content is resonating with the audience and generating interest, while a low engagement rate may indicate that the content is not as effective in capturing the audience's attention. Grin makes it easy to measure the success of your campaign. Track key metrics relating to reach, sales and brand awareness to measure the ongoing success of your campaign. Hard-core analytics – Track engagement ranging from views, reach, social value to ROI and conversions. io, Brandwatch is a name that brands must watch closely. As your influencer. An automated approach is most practical for big campaigns with several influencers across different social networks. Social media buzzwords, terms & metrics . While you can agree on certain types of content and provide a few guidelines, the influencer typically has creative control over the execution of the video or post, unless otherwise outlined in your deal. While the successes and potential results of these activities are seemingly well-understood, actually assigning numerical values and attributing ROI to outcomes has seemed more like. It searches for relevant influencer data through a proprietary tool to recruit the right talent for your brand. Understanding the Different Types of Influencers. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Website Traffic. Some. And while these tangible results are important, it isn’t the only data that you should be considering, particularly if you’re launching a new brand, store or product. An individual influencer goal would detail the minimum amount the person would generate within that time frame. 1 question I hear from brand CMOs is whether influencer marketing can be measured, and the answer is a resounding yes. Jul 21, 2022. The share of voice is essential for measuring the earned media value. The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. For example, follower growth shows how your follower count changes over time. The influencers’ community is big. Even if you’re familiar with influencer marketing and branded content, when it. Some tools that can help you track influencer content are Hootsuite. co To help you out, we have put together this short guide explaining which metrics you need to track in order to evaluate the performance of your campaigns. Free, un-gated resources to help Shopify brands build relationships, define objectives and measure the results of their influencer campaigns. 5% = average/good engagement rate. Pricing: Starts at $119, but this package might not be enough if you plan an influencer marketing campaign. Influenced revenue “To prove the impact and success of your influencer marketing campaign, measure the number of leads and revenue brought in. Agency ran its first influencer campaign in December 2016, and by January 2019, they had orchestrated thousands of successful campaigns for more than 50 clients and created an in-house project management platform. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving engagement. Step 2: Consider a Wide Range of Metrics. There are two ways to approach influencer marketing tracking. To understand your brand’s share of voice. You can use link. While tracking traffic to your website (Google Analytics) or sales from a campaign (tracking links/ codes) can be easy, attributing a cost and value to. ” Katai explains: “The most important KPI can be overall reach, signups or even leads or sales. Carusele. These two metrics together will give you an idea of roughly how many people are seeing a given post. Success may mean a certain number of likes, reshares, uses of a specific hashtag, etc. You can use promo codes to track all sales-related metrics for individual influencers. The best influencer activations measure the following metrics: 1. Visualize data that summarizes your entire campaign. With this formula, you can easily assign a percentage to the success of your campaign. From within your account, you can: Monitor campaigns; Monitor your brand; Manage influencer marketing campaigns; Monitor events ; Conduct market researchThe altmetric score obtained from can be used to measure each paper’s number of mentions in social web tools such as Twitter, Facebook, and Wikipedia, which can provide valuable insights on how a specific influencer marketing paper is being used and shared around the world (Guo et al. Through programs like Amazon Associates, you can create. VIEW. Influencer marketing on social platforms requires tailored measurement approaches to showcase value. The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. Use UTMs to track sessions and sales. If you consider social media is a great channel to run campaigns for your brand, you definitely want to grow your followers. Let’s take a look at 5 of the most important influencer marketing goals your brand should focus on. Formerly called Falcon. While $0. Engagement metrics to consider tracking include engagement rate, clickthrough rate (CTR), and cost per click (CPC). Campaign Measurement KPIs. com. Measure your TikTok influencer marketing campaign’s success. Their approach is unique wherein they leverage real-time data to optimize programs daily to generate the most efficient results. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. Meltwater: Best Influencer Marketing Platform. AI also offers real-time insights into the performance of an influencer campaign, allowing businesses to make changes on the fly to improve outcomes. ———————————— x 100. 1. Databox. It measures a combination of elements including comments, shares, clicks, and interactions. For example, if an influencer marketing campaign with a beauty influencer promoting a skincare product reaches 100,000 people, and 2,000 of them make a purchase, the conversion rate would be 2%. The Australian Influencer Marketing Council (AiMCO) has released a specialist guide on best practice for measuring campaigns. 1. Here are some common influencer campaign key metrics and specific examples to measure true impact: Follower count → Reach 10K followers by Q4. All in all, Campaign Measurement is an influencer marketer’s best friend. Let’s dive a little deeper into the definition of these terms and how they all affect the success of your influencer marketing campaigns. When you launch an influencer marketing campaign, it’s essential that you regularly monitor a series of key metrics to ensure that your campaign is hitting your objectives and generating a good return on your investment. Instead, you can evaluate content performance in a way that is proportional to an influencer’s reach by using metrics like engagement rate and video view rate. Plus you can measure success on influencer campaigns with real-time reporting software. However, successful influencer marketing is dynamic and complex — you can't automate success. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). To examine influencer reach, measure the following key performance indicators (KPIs): Followers: The number of fans or followers an influencer has. Generally, ROI is a percentage that shows the profit yield for every dollar spent. Keyhole is one of the best and most affordable social media monitoring tools available. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s This metric will help you estimate the effectiveness of your marketing campaigns and how they influence brand awareness. 1. The number of businesses offering influencer marketing related services increased by 26% in 2021, indicating significant growth for the industry as a whole. While influencer marketing can be a highly effective way to reach target audiences, it’s important for companies to measure the profitability of their influencer marketing campaigns. Key specialty: Influencer metrics. Influencer agency adopts brand lift metrics across campaigns to address measurement challenges. Ubiquitous. It uses AI technology to analyze and track influencer’s audience demographics, engagement rates, and authenticity of followers. This means that you’ll source your influencer partners. Time-bound: Set a specific timeframe for the campaign and measure progress towards goals at regular intervals. Tools like Upfluence offer end-to-end campaign management from influencer recruitment to contracts, content approval, influencer payment, and campaign reporting, so you can focus on. From influencer identification to campaign measurement and everything in between, it offers a long list of powerful features. Published on July 19, 2022. One of the most important qualifications for influencers, of. Understand How Your Brand Sells. You want their followers to get in touch with the brand. Additional features include : Product Payment for unlimited gifting transactions, Campaign Reporting for detailed metrics,. Step 2: Describe Your Dream Post. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. Zorka. In 2016, Dunkin’ ran a successful influencer marketing campaign designed to promote its new Nitro Cold Brew coffee. But the most important KPI to measure just might be those of the influencers you wish to engage with. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. Input. Just as you need to know your audience and. You have to link your influencer marketing campaigns to bigger goals that you are hoping to achieve. Services Offered: Influencer Search & Discovery, Campaign Management. 1. For example, if you spend $10,000 on a campaign that generates. If you specifically want to focus on leveraging influencer marketing, you can check out Ubiquitous. Engagement is one of the most vital KPIs in measuring influencer marketing success. Here are 5 ways to measure the ROI of any influencer campaign. eSports. Keep an eye on qualified leads 10. Captiv8 is an end-to-end influencer marketing platform for athletes, sports influencers, and a host of influencers in other industries and niches. Measure Campaign Performance . ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. Try it free today. Step 3: Choose relevant metrics. You also need to be able to use those tools to their potential. Likely to come in more like 1-3 million impressions. 4. March Madness is in full swing. Step 1: Clear Goals. ly, or promo code. Marketing campaign measurement & management; Influencer search; CRM; Brands they work with. 1. Top. Your Instagram metrics let you see this so you know if you need to adjust your messaging or. Want to know how to improve your brand’s influencer marketing campaign? We have a great blog post for you that is only a click away! Deep Dive into Reddit Ad. From influencer. Set your goals & strategy. An influencer marketing KPI (key performance indicator) is a specific and measurable metric that indicates how well an influencer marketing campaign performs. You can compare your results to costs before your social activity will be activated. If you choose to use several different platforms, you can compare how well each campaign does on each platform. That way, you can have an idea of what numbers you should be aiming for with your KPIs. NeoReach is a digital marketing platform that connects influencers across niches (including gaming) to the brands that need them. Decide the type of campaign you’ll run. You should track and analyze the performance of your. Brands are set to spend up to $15 billion on influencer marketing by 2022. You measure the results of your campaign. 4. Influencer marketing. For instance, if you are a camping equipment brand. The platforms just don’t make that data available at the same depth. 2. Pricing: From $460. Amanda Bailey November 3, 2023. Identify influencers and recruit them for your campaign. Platforms like the Meltwater Influencer Marketing Suite help you measure your influencer campaign success. Consider what the reasoning was behind. #9. Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your campaign. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. The final step of your global influencer marketing campaign is to analyze and optimize your results. Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023. Marketers are willing to spend over $4 billion on influencer marketing, with 60% stating that influencer-generated content performs better than branded content. Keep an eye on qualified leads 10. The social media and influencer team started by assessing their known roster of influencers based on past performance when mentioning amika, as well as, competitive brands and key trends related to their. Measuring influencer marketing campaigns is tricky and varies based on the brand’s goals. • Macro influencers: 100,000 to 300,000 followers. Experimentation is key in the early stages of influencer marketing. Conversions are tangible actions and often directly generate revenue. Social Media Glossary. Brandwatch Influencer Marketing Software. Now you get to see if the reality of your campaign lived up to your expectations. You have vanity metrics to track and the nuances of different influencer strengths and weaknesses. Prioritize continuous measurement to glean insights about influencer campaigns. After the campaign concluded, the brand was able to identify that both the fitness and lifestyle influencers not only generated the greatest awareness but drove. Want to know how to improve your brand’s influencer marketing campaign? We have a great blog post for you that is only a click away! Deep Dive into Reddit Ad Measurement Tools. For example, the number of sales, amount of sales, average order value (AOV), and any other metric you track. Your influencers produce content. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. But (just like influencer collaborations…) measurement works best when it’s an ongoing process and part of our. Use tools and analytics to monitor reach, engagement, conversion rates, and ROI metrics. Recent studies have shown that the average ROI of influencer marketing campaigns is $6. One of the key influencer marketing KPIs that help you in this endeavor resides on your profile: number of followers. Unraveling the complexities of influencer campaign metrics can be daunting. Included in its long list of use cases is influencer marketing and it can help you to manage all the steps involved in launching a successful influencer marketing campaign. Instagram metrics help you measure specific campaign success. And your KPIs help you determine your most important influencer metrics. To test the effectiveness of this common form of measurement, a recent study conducted by The Outloud Group, observed 150,000 users and their response to 158 influencer marketing campaign videos on YouTube. Use affiliate links to measure success. According to many. Setting good influencer marketing program goals and KPIs, and reacting to metrics in real-time is a skill that must be constantly practiced. Measuring conversions is one of the most important KPIs to look at when judging your campaign’s success. Then, seek influencers whose values, interests, and followers align with your brand. The Meltwater all-in-one platform centralizes your influencer marketing efforts by giving you. 4. As the category takes up more of the global marketing spend, brands are demanding more from the measurement of their influencer marketing investment. An Influencer Marketing Hub survey supports this, with the most common measure of influencer marketing success still being conversions or sales. Influencity. 4B industry, and is predicted to increase by 29% in 2023 to $21. However, in 2020 things changed, with Conversions/Sales taking a clear, undisputed lead, which continued in 2021 and 2022. 1. 10 Qualities of a Top-Notch Influencer Marketing Platform15. This isn't conducive to best results. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. 99 billion industry in 2022, a. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. Source: TikTok Audience growth. Measuring Influencer Marketing: Steps by Step. The Definitive Guide to Influencer Marketing is an in-depth tutorial to one of the most successful forms of marketing today. Engagement. 10. (Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %. Once you compare the data from your overall website traffic with the traffic generated by your influencer campaigns, you’ll be able. The benefits include the amount of money you earned or saved from your influencer partnerships, such as revenue, leads, referrals, or savings on advertising. PR professionals have always struggled to identify hard metrics and tend to tack on more “fluff” metrics like “potential impressions” or quantify placements based on dollars for the equivalent ad space. 4. With the need to appeal to Gen Z consumers and create a virtual experience, influencer marketing increased by 470% from 2016 to 2020. More than 380 new influencer marketing-focused agencies and platforms established in 2019. The right influencer for travel services would be an influencer heavily involved in the travel industry (or one of similar relevance). Storyclash. Group RFZ is headquartered in Denver, Colorado. Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. Influencer marketing is a modern twist on celebrity endorsements, leveraging social media. Built over time through common interests, content, or. Socialinsider. Data plays a crucial role in measuring influencer marketing KPIs. Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. Work with your brand influencers to create schedules for social media content, collect data on engagement and conversions, and make changes to your campaign as necessary. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. Now it’s time to determine which influencers on each platform are right for your campaign. And while these tangible results are important, it isn’t the only data that you should be considering, particularly if you’re launching a new brand, store or product. Key learnings: Brief on the value of a product not its attributes, build trust by. Plus you can measure success on influencer campaigns with real-time reporting software. Target social platform, number of followers, and. At Google, we fundamentally believe in the value of influencers. They have a creator network of over 2,000 creators they can use to launch viral influencer marketing campaigns that will compel viewers into action. Measuring brand awareness and reputation involves gathering data from various sources and channels to assess the brand’s visibility, reach, and impact. Carusele. Relevant: Align influencer campaigns with overall marketing goals and strategies. [ Updated Nov 17, 2021 ] Influencer marketing has been characterized as the fastest-growing form of advertising. Now, you should have a good understanding of how to track the results of your influencer marketing campaigns. You can track all your influencer marketing campaign KPIs — such as budget, spend ing, revenue, conversions, media value, and more — to identify every campaign’s true ROI. Less than 1% = low engagement rate. 3. IMV allows you to compare influencers to determine their worth based on their past. Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. Through programs like Amazon Associates, you can create. Brands find a college athlete influencer and pay for 1 or 2 pieces of online content endorsing a product. • Micro influencers: 10,000 to 99,000 followers. After launching your influencer campaign, you’ll want to track how it does over time. Why it’s important: Because engagement gives the clearest. For instance, in the segment of 50 - 250K followers, an engagement of 7. Identify influencers and recruit them for your campaign. . Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. When measuring the relative performance of an influencer marketing campaign, this can only be achieved by capturing KPIs relevant to its. Our Black Friday Sale Is Up & Running! USE CODE TAG20 All Plans Available at 20% OFF!The Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84% of marketers feel proving the ROI of influencer marketing is a challenge. An individual influencer goal would detail the minimum amount the person would generate within that time frame. Subscribe to newsletters Subscribe: $29. Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Measurement, Sales Material Generation, Audience & Industry Research, Real-time Reporting Channels: Facebook, YouTube, Instagram, TikTok, Twitch Steering the influencer landscape in 2023, Brandwatch Change Makers offers an unprecedented. The AiMCO Influencer Marketing. This includes considering factors such as: Brand positioning and brand sentiment. 1. Be sure to analyze the growth of your brand’s social media followers to see if there’s a peak around the time of your influencer campaigns. This is the metric that measures how many people are paying attention to your campaigns. It saves your time and money. The cons of influencer marketing. This influencer marketing agency in India is well known for running award-winning campaigns. Part of that data gathering step should include competitive benchmarking. 85 for every dollar spent. 2. Find them online at Media Contact: Rebecca Scanlan. 3. Results: With streamlined workflows, data transparency, and standardized performance measurement, Colgate-Palmolive's. To calculate your ROI, you can use. As the category takes up more of the global marketing spend, brands are demanding more from the measurement of their influencer marketing investment. 303-733-0328. Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. Follower authenticity. The last step of your influencer marketing campaign is to monitor and measure the results of your campaign. To measure your influencer campaign performance and ROI, you need to use tracking tools and analytics that can capture and report the data you need. 5. Solution: Traackr was implemented to serve as Colgate-Palmolive's system of record for influencer marketing uniting regions, brands and agencies on one platform for discovery, campaign management and measurement. Methods. We suggest establishing KPIs within two categories: hard business drivers such as sales, conversion, lead generation, trial and advocacy. Tribe. However, EMV baselines fluctuate like the stock market. This blog post will guide you through the process of tracking and analyzing engagement metrics, offering insights into how influencer content impacts your brand and audience. 2. Trusted by thousands of big-name brands like Unilever, Nestlé, and Delta, Brandwatch offers a number of features to help with marketing. using affiliate services where the affiliate links have been created for you. With regards to influencer marketing specifically, it offers an end-to-end solution for discovering influencers, handling influencer relations,. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing. Overall, engagement metrics tell you how well your audience received the campaign and what it did as a result. Once you’ve settled on your goals, it’s time to decide just how you’ll measure your progress towards those goals. Use analytics to track engagement, reach, conversions and other relevant metrics. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving. Track performance, measure ROI, and obtain critical insights with Tagger’s comprehensive reporting and analytics. An influencer who has had a successful campaign with a competitor could be an excellent fit for. Brands that allowlist influencer content or use UGC in ads can measure how those ads perform again non-creator campaigns. Before you set the metrics: Select the goals. 1B ( The State Of Influencer Marketing: Benchmark Report 2023). Challenges of Measurement for B2B Businesses While there may be more pressure on B2B firms to provide evidence of success in marketing campaigns, there are numerous challenges facing companies seeking concrete. Grin capitalizes on the genuine influence of influencers. 3. As your influencer marketing campaign starts running, keep an eye on the performance metrics you’ve set up in step 1. Cost per post. NinjaOutreach: Best for Outreach CampaignsInfluencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. The Sephora relaunch was amika's first campaign supported with Traackr’s influencer performance measurement and analytics capabilities. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. , Van der Lans et al. According to Influencer Marketing Hub, for every one dollar that a brand spends on influencers, they see an ROI of $5. 3. Campaign CPI = Total cost of the campaign (i. Just mentioning your brand in a social media post isn’t enough reason for you to partner with an influencer. When a brand collaborates with an influencer to promote a product or service, many factors and metrics must be considered. Our research has found that the following best practice guidelines hold true: Content must be relatable and authentic. In 2023, influencer marketing is set to hit $21. Its influencer performance breakdown allows you to track content posts, total spend, revenue,. The altmetric score obtained from can be used to measure each paper’s number of mentions in social web tools such as Twitter, Facebook, and Wikipedia, which can provide valuable insights on how a specific influencer marketing paper is being used and shared around the world (Guo et al. You also need to measure the impact of the content on your campaign metrics, such as impressions, clicks, conversions, and ROI. What engagement metrics you should measure. Define clear goals, track KPIs (engagement, reach, conversions), use UTM parameters, unique promo codes, and sentiment analysis. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. To measure the increase in traffic, you can use tools like Google Analytics. Share. In fact, 76 percent of U. This means that the company. 10-$0. When you're developing an influencer campaign, it's important to pay attention to. These traditional campaigns work in a very simple way. Create personalized landing pages for each influencer 9. Measure Twice, Campaign Once. Measuring Influencer Marketing: Steps by Step. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline. If you have an influencer marketing platform like Traackr, you can even see an influencer's average engagement rate over time. HypeAuditor. 4 billion. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. Website Traffic. Monitor and measure halo implications of influencer activity on non-influencer tactics. Measuring Campaign Performance: Tracking the performance of your influencer marketing campaign is essential for evaluating its success. According to data from a 2021 HubSpot Blog Research survey, revenue is the most crucial metric to marketers when. The Public Campaign Manager allows for creating campaign briefs with a 20% fee on influencer payments, while the Pro Campaign Manager offers private campaigns, basic reporting, and reduced fees. Relatable content helps drive purchase intent. 2024. This means that it is vital that you monitor the reach of. Influencer marketing is a great way to reach your ideal target audience.